Two-Minute Magic


Maggi, Maggi,Maggi Do minute ruk sakte…. Do you remember the ad. Maggi is the one of the first processed foods to be introduced in India. Today it is a household name in India and has become synonymous for instant noodles. Initially introduced as an afterschool snack for kids has proved to be a boon to the working mothers, the over worked, the cooking challenged 😉 (Isn’t it the one thing that everybody can cook), the lazy ones(like me), the junk food lovers and very soon went on to be become the fav snack of the whole family.

I remember, as a kid having fought with my Mom for breaking the noodles into smaller portions(i loved the long ones ). The yummy snack has served as breakfast- lunch- dinner-midnight snack and much more. It happens to be my saviour during the college days( a relief from the hostel mess), during exams and so on… Not just for me but for many others( I can bet on that 🙂 )

The various flavors of Maggi- Maggi Tomato, curry, rice mania, atta, cuppa mania along with various versions of maggi lovers continue to  offer a tough competition to the other brands. And most definately continues rule my heart.

Jai Ho Maggi!!!

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11 thoughts on “Two-Minute Magic

  1. the jingle was.. mummy bhukh lagi hai, bas 2 minute… maggi maggi maggi and the rest of it followed!

    it happens to be one of my comfort foods…:)

  2. You’ve brought back some wonderful memories!
    And I think this fight with Mom for breaking the noodles into smaller portions goes on in every household. I had a sense of deja vu when I read that!
    I wonder how they create that magical masala that accompanies the pack. I used to tell mom to put extra water while preparing so that I can drink it as a tangy soup. 🙂

  3. Mummy bhuk lagi hai.. Bas 2 minute… Maggi maggi maggi… This tagline symbolizes a brand name which has successfully ruled for 25 years in the FMCG market… MAGGI…

    Maggi is indeed my favorite snack. It can be eaten raw, fried, cooked.. Its the only food which I can cook properly 🙂

    Maggi is available in a variety of flavours. They are:
    Original Flavour
    Chicken
    Curry
    Kari Letup (Extremely Spicy Curry) in Malaysia
    Chicken & Corn
    Beef
    Oriental
    Masala
    Prawn
    Dal Sambar
    Asam Laksa
    Cheese
    Pizza (only in Saudi Arabia)
    Sup Tulang (bone soup) (in Malaysia)
    Chatpata
    Tomato
    Stronger Chicken
    Vegetable Atta Noodles (whole wheat noodles)
    Shahi Pulao (rice noodles)
    Chilly Chow (rice noodles)
    Lemon Masala (rice noodles)
    Mi Goreng Char Mee
    Mi Goreng Kicap Bawang
    Mi Goreng Pluz Asli
    Cuppa Mania

    The above mentioned list comprises of all the varieties sold in 8 different countries of which Prateek has mentioned about.

    Lets come back to India.. We have an eating joint named as “Maggi Point” in Dehradun. Its my favorite hangout place. Located between Dehradun and Mussoorie, the place has a beautiful panoramic view. And the Maggi served over there tastes yummy.

    Nestle was caught in a Health Controversy related to Maggi some time back. But anyways, Controversy or no Controversy… Maggi still remains the favorite of many..

    Jai ho Maggi… 🙂

  4. Actually Jai Ho Peeyush!!!. Amazing Peeyush you can do a Phd in Maggi(Trust me there are people who have done that 🙂 )

  5. Hi, Amazing to see so many maggi lovers but, u ppl should also know the flipside that the noodles are coated with pig fat and that the masala has harmful stuff thats not gud for health.
    Take care

  6. Agreed. Refined flour,preservatives in masala etc are definitely not good for health but I am not sure if Maggi contains pig fat. Btw where do you get that information from?
    Also how many food items that we eat are healthy? We all love junk food and relish it in sinful amounts. Even if we don’t eat junk food, what about all the pesticides that our fruits and vegetables these days contain. Washing doesn’t help get rid of all the chemicals used on them.

    Anyway Healthy or unhealthy Maggi has many takers and no amount of controversy and warnings have managed to bring down its popularity.

  7. Pingback: Happy Birthday again :) « Sapna's Blog

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